About us

Welcome to AISMA, the Association of International School Marketing and Admissions.

AISMA is the premier membership association for marketing and admissions professionals working in international schools worldwide. Our mission is to empower professionals like you with the tools, resources, and connections needed to excel in your roles and drive success for your schools. Whether you’re looking to expand your network, enhance your skills, or access cutting-edge resources, AISMA is here to support you every step of the way.

What We Do

At AISMA, we bring together marketing and admissions professionals from international schools across the globe. Through our membership, we provide opportunities for global networking, professional development, access to exclusive resources, and market data insights—all tailored to the unique challenges and opportunities of the international school sector.

Why Join AISMA?

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Our Commitment to You

Join a vibrant, worldwide network of admissions and marketing professionals from international schools. Share insights, collaborate on challenges, and build lasting relationships through our online forums, regional meetups, and annual global conference. Connect with peers who understand the intricacies of working in international education and grow your professional circle.

Professional Development

Stay ahead of the curve with our exclusive workshops, webinars, and courses designed to enhance your expertise in marketing, admissions, and enrollment management. From the latest trends in digital marketing to innovative admissions strategies, AISMA equips you with the knowledge and skills to excel in your role and make a lasting impact at your school.

Exclusive Resources

Market Data Insights

Save time and streamline your efforts with our ready-to-use templates, guides, and toolkits. Our resource library is packed with practical tools for marketing campaigns, admissions processes, and parent engagement—all designed to help you achieve your goals more efficiently and effectively.

Make data-driven decisions with access to in-depth market research reports and benchmarking data tailored to the international school sector. Use these insights to refine your strategies, measure your performance, and stay competitive in an ever-evolving global education landscape.

Global Networking

At AISMA, we believe in fostering a supportive and collaborative community where professionals can learn, grow, and thrive. Whether you’re new to the field or a seasoned expert, our membership ensures you have the resources, connections, and opportunities to succeed. Together, we can elevate the standards of marketing and admissions in international schools worldwide.

Join AISMA today and become part of a global network dedicated to excellence in international school marketing and admissions. Let’s shape the future of education, one school at a time.

"Welcome to AISMA. Having previously worked as a Director of Admissions and Marketing at a Tier 1 International School in Vietnam, I’m passionate about empowering marketing and admissions professionals to transform international education. At AISMA, we connect passionate individuals, share innovative ideas, and provide cutting-edge resources to help schools thrive.

Our vision is to create a global network where expertise, collaboration, and innovation shape the future of education. Together, let’s elevate the standards of international school marketing and admissions—one school, one connection, and one idea at a time."

— James Buchanan, Chief Executive and Founder, AISMA